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VOL. 2, ISSUE 1 (2026)
Evolution of musical preferences among youth: A comparative study of old and modern music
Authors
Santanu Tewari
Abstract
Music is an important component of individual identity, emotional expression, social interaction, and cultural continuity. The rapid expansion of digital media and streaming platforms has substantially increased access to music from different periods, potentially changing the relationship between younger listeners and older musical traditions. The present cross-sectional study examined preferences for old and modern music and explored the factors associated with these preferences. Data from 100 respondents were analyzed using demographic characteristics, music-listening frequency and duration, overall music preference, 14 five-point Likert-scale items, reasons for musical preference, and willingness to continue or recommend the preferred music. The sample comprised 74% females and 26% males, with 65% residing in rural areas and 35% in urban areas. Postgraduate respondents constituted the largest educational group (47%). Overall, 81% of respondents reported an equal preference for old and modern music, 15% preferred old music, and only 4% preferred modern music exclusively. Lyrics (25%) were the most frequently reported reason for music preference, followed by emotional connection (20%), melody (15%), and cultural value (13%). A large majority of respondents (83%) indicated that they would continue or recommend their musical preference. The overall mean score across the 14 Likert items was 4.18 ± 0.42, indicating generally favorable responses. A significant difference was observed in total Likert scores across the three preference groups (Kruskal–Wallis H = 11.83, p = 0.003), although the small size of the modern-music-only group limits interpretation. The findings suggest that contemporary listeners do not necessarily replace older music with modern music; instead, many demonstrate an integrative preference in which lyrics, melody, emotional connection, rhythm, and cultural value contribute to musical choice. Because the study is cross-sectional and includes respondents outside the conventional youth age range, longitudinal research among strictly defined youth populations is recommended.
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Pages:37-42
How to cite this article:
Santanu Tewari "Evolution of musical preferences among youth: A comparative study of old and modern music". World Journal of Social Science and Humanities, Vol 2, Issue 1, 2026, Pages 37-42

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